How this site earns

Plainly: when you follow a buy button from this site and complete a qualifying purchase at our retail partner, the partner pays this site a commission. It is the standard affiliate arrangement, and it is the only way this site earns.

What it does not change

• Your price. Commission comes out of the partner’s side, not on top of what you pay.
• Our catalogue. We show our own range, whole; nothing is ranked by what pays best, because it is all ours.
• The ratings. Star ratings and counts are pulled from the listings as they stand, not edited to sell.

Why we say it this loudly

Affiliate disclosures are usually a whisper in a footer. Ours is a page, because a parent choosing feeding equipment deserves to know exactly what the site in front of them gets out of the visit. The footer of every page carries the short version.